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Doing makeup for movie actors to coming my best team member

I’m sure a lot of you know who she is by now but in case you don’t just yet – meet Merlin, the person who takes care of you before and during the photoshoot!

Merlin Toovis by Gerda Carina

My photoshoots include professional makeup and hair and who else would be better for that than this talented human right here!

I’ve always been a travelling photographer and have different teams in different countries but whenever I am in Estonia, she most likely will be the one who will take care of you and help me on our set!

She has years of experience and knowledge on how to work on set because of her past of working on movies and tv shows etc.

For me the most important thing would be that you would feel cared for and like a cover-girl the whole time you’re in the studio with me. The days are long yet they will never be boring with the most professional team!

If you haven’t yet had the chance to meet us, you can book a shoot when you write for more information. 

FOLLOW me on INSTAGRAM gerda_carina

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Portraits with Katrin

Katrin has worked in the beauty industry for 16 years as a beautician, spa therapist and a trainer. She has also owned a beauty salon in Estonia and has been a spa manager in an international team at a Norwegian Resort and Conference hotel. All these professional experiences have helped her to see different aspects of the beauty world and develop herself constantly.

Makeup and hair by Madli Pihel

As her previous education is related to economics, her goal is to bring business and economic know-how to beauty salons. Without that aspect would be difficult to differentiate in the face of competition in the beauty world. She would like that the people working in the field of beauty services would have a better opportunity to participate in international cooperation and trainings, that’s why she’s also one of the organisers of the I Am Beautiful Seminar, which offers that opportunity.

Makeup and hair by Madli Pihel

“The portrait session with Gerda Carina was an amazing experience. I’ve usually always felt insecure in front of a camera before and that’s why I haven’t had my photos taken too much, but this time everything was completely the opposite. She gave me instructions already before the shoot in the consultation about what to bring and how to prepare. She knew how to make me feel confident in front of her camera. The atmosphere and the whole team was very professional yet so fun and easygoing. Gerda Carina is a photographer who I would go back to anytime and I definately recommend her to everyone. The whole process and the photos were just WOW! Thank you for this amazing experience!”

Don’t forget to follow me on INSTAGRAM gerda_carina

With Love,

Gerda Carina

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Piret Kesküla – classy and fabulous

“I’m a mother of two, a loving wife and an entrepreneur.

I work in the beauty industry as a cosmetologist and an educator. My everyday job is working with different skin problems and I truly love seeing the healed and grateful clients.
Since I’m one of the leaders of a nonprofit organisation that’s uniting skin therapists and beauticians then I’m also the organiser of different seminars where the experts have the opportunity to meet, network and share their experiences.  

Makeup and hair Merlin Toovis

I’ve travelled a lot because of my work. I’ve met scientists, artists and entrepreneurs from different countries and with all of these people I’ve met, we share a common goal, that is to bring our professional skills and knowledge to others who want to educate themselves. 

Since I’m always very busy as an entrepreneur then my free time goes to my family and spending quality time with them as much as possible. Our biggest passion has always been camping that has took us on great adventures in many beautiful countries. 

The biggest passion of mine is self growth that I feel is a lifelong journey, so I make sure that I’m doing my best to evolve professionally as also mentally and spiritually. You can find many great authors from my bookshelf like John C. Maxwell, Robert Kiyosaki, Eckhart Tolle and many others who have value to give and whose work is meant to be read many many times.

Makeup and hair Merlin Toovis

I appreciate people who are opened, able to analyse, curious, optimistic and positive about life – that gives me an opportunity to constantly be challenged to become a better version of myself.”

Makeup and hair Merlin Toovis

Don’t forget to follow me on INSTAGRAM gerda_carina

With Love,

Gerda Carina

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In the studio with Dr. Tiia Tamme

I had the honour of photographing Tiia in the beginning of 2020 as I was visiting Estonia.

She found me couple of years ago through a seminar called “I Am Beautiful” that is organised every year by the Estonian Beauticians Association. 

Tiia is maxillofacial surgeon, who is also doing a research and teaching dentists in this field in the University of Tartu. Doing aesthetic facial surgery and working in the aesthetic medicine field is her passion and she has been doing this almost for 20 years. In her own words, she never gets tired from growing and learning in this field.

She came to the studio this year because she needed new portraits of herself for her new website and thankfully she was very happy with the result! “Everything was organised so professionally, starting from the consultation and finishing with the final prints. My makeup and hair were amazing as well. Just wonderful!” says Tiia.

Makeup and hair by Merlin Toovis

“Everything was organised so professionally, starting from the consultation and finishing with the final prints. My makeup and hair were amazing as well. Just wonderful!” says Tiia.

Makeup and hair by Merlin Toovis

I feel happy providing professionals the portraits they deserve as this is my way of giving back and hopefully Tiia’s story inspires you to come to the studio as well and create something beautiful of yourself!

Don’t forget to follow me on INSTAGRAM gerda_carina

With Love,

Gerda Carina

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Bring your daughters!

I was eleven years old when I first went to a photo studio to let myself be professionally photographed .
I remember stepping out from the car with makeup and hair done, wearing fancy clothes  and walking through the warm summer breeze towards the studio with my mother. She had booked a session for us. 

I had no idea what was going to happen but I was excited.  My intuition told me that it’s going to be a lot of fun.

Photo studios are more like home now, fourteen years later. 

We got some beautiful portraits of us that I’m still so grateful for. We printed them out and there really is nothing more valuable for my soul than seeing photographs of me and my mom when I was eleven years old and think of the journey we’ve experienced together.

Fourteen years later I’m doing the same. I’m inviting people into photo studios all over the world to create legacies. It’s very heartwarming, especially when mothers bring their daughters, so we could play dress up and just have fun with different beautiful dresses, makeup looks and hair, tell stories and laugh and of course – capture love.

Isabel E.M.A Model Management
MUAH Merlin Toovis

Never has anyone before felt like these long hours in the studio have not been worth it, regardless of the sessions being intense and full of a lot of posing. It’s more like therapy for everyone involved and on top of it, you get to experience a day where you are surrounded by a professional team that is taking care of you the whole time.

I’m inviting all the moms to let their kids to be photographed at least once a year. It’s one of the most beautiful gifts you could ever create for yourself and your loved ones. 

You can book the session via

and FOLLOW me on INSTAGRAM gerda_carina

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Three reasons why every mother should let themselves be photographed


Take a day off and allow yourself to feel like a gorgeous covergirl

Wouldn’t it be nice to have a day for yourself, where you wear these gorgeous dresses that have been forgotten in your closet and those beautiful high heels? Would you love to get your makeup and hair done by a professional and feel like a covergirl the whole day?

Nelli is a mother of three beautiful kids. Her days are full of making sure that everybody is taken care of, the house clean and the most delicious dinner on the table. Like I always say: “Where focus goes, energy flows.” During the life of being a mother you most certainly have many things you are not doing anymore and your focus goes on everybody else’s well being. 

Going out and dressing yourself up to see your girlfriends is not something that happens as often as it used to. Going on a romantic date out to a restaurant with your partner has been replaced with a home cooked meal and the company of your lovely family.

All of that is nice but have you not felt like breaking the routine with booking a glamorous portrait photoshoot for yourself? 


A legacy that will live beyond your lifetime

Instead of investing into another expensive watch or handbag, let yourself to be photographed instead. These portraits will live beyond your lifetime and hold value for your whole family and people close to you. 

I have so many women who come into the studio every year and celebrate their growth and gained life experience. The most amazing thing is that I have women coming into the studio for their birthdays. Their partners don’t have to stress about thinking of different birthday gifts every year. They just give them a beautiful envelope with my beautiful gift cards and everybody is happy!


See how beautiful you are 

Women tend to put so much pressure on themselves. It takes a lot of compassion and focus to always remind ourselves that we are worthy and loved. What would be more perfect to celebrate your beauty and help yourself to see how gorgeous you look and are as a woman?

Not only would you have a professional team taking care of you and making you feel and look beautiful but you will be leaving the studio with so much appreciation for yourself. The portraits will reflect your soul and you will most definitely feel seen.

It’s my passion to show you how I see you. I know that there is so much divine beauty inside you and sometimes it really takes a photoshoot with me for you to be reminded of that! 

I had the pleasure of giving a full makeover for Nelli and taking beautiful portraits of her!


Take a look at the photographs down below!

Also don’t forget to follow me on Instagram @gerda_carina!

Thank you Merlin Toovis for being the most amazing makeup artist/ hair stylist and assistant on set.

Dear moms, I challenge you to book a photoshoot for yourself at least in the next two weeks.


With Love,

Gerda Carina